Martha Stewart recently blogged about getting a MacBook Air. As long, longtime readers of biberfan most certainly know, I am not Martha's biggest fan. I ate cake when she went to prison. But in retrospect, I have watched some of her shows, and bought some of her ideas on paper. She's certainly an inventive businesswoman, and you have to give her credit for that. But reading her blog... and all the folks to read it... I began to think. 1. She gets blog traffic because she's famous and people trust her judgement. She's built brand, and she is the brand. 2. Any joe can start a blog and recommend products. 3. What's the difference between her and someone else who's in the know? While I might go to Martha for a suggestion on cheap, good-looking sheets, I am not sure she's the best authority for what computer to buy. Simply the fact that she prefers to work side-by-side with two suggests she's not hitting either one very hard. I have found many bloggers whose opinions and judgement I value; I likely value their judgement even more than some of these folks value Martha's. Now the question is: how many blogs do you follow written by felons?